Our Story

Our story 2

I came from Russia,

a land of ballet and alternative medicine. Dancing was my passion and I devoted years to sculpting my body with diets and rehearsals. Clean nutrition and herbs were an important part of it. Thanks to my grandma, I’ve learned self-healing through the products of nature.

I moved to the US to pursue the American dream but it wasn’t easy.

Managing college, jobs and a crazy New York City lifestyle took an enormous toll on my health. I realized that leaving the healthy lifestyle of my former dance life had left me deprived of the fitness level and energy I once enjoyed. After researching the right supplements for myself, I grew wary of the artificial ingredients and unbalanced formulas most of them have.

Instead of accepting the status quo,

I decided to combine my knowledge of holistic medicine and the expertise of the best nutritionists in NY to develop an all-natural plant-based line of protein meals and herbal blends to meet the nutritional needs of busy, health-conscious individuals like myself.

Our story 3

Together with Sam Basilio,

A former bodybuilder and the best gym buddy and co-founder in the world, we spent months researching and selecting pure wholesome ingredients for our products. No Artificial Colors, Sweeteners, Flavors. Whatsoever. With that, Yuve (Youth) was born to help each of you be healthy, happy, and balanced.


Co-Founder & Creator of Good Things

How do we make Yuve products?

At Yuve, we believe that food is as much about pleasure as healing. Yuve products are inspired by holistic recipes from around the world and contain real plants and superfoods. They avoid the sins of the industry entirely. We source our ingredients responsibly. Each of them is tested multiple times for potency, contaminants and safety. All ingredient lists are transparent and readable. At Yuve, we share love for one another and educate to embrace a plant-based lifestyle for better health, fitness, and vitality.



Gluten free


Npa cert


Non gmo


Dairy free


Soy free


Autism hope alliance kids

The Cause we Support

Yuve is a proud Autism Approved® partner of the Autism Hope Alliance. Our donations help support families facing an autism diagnosis. The Autism Hope Alliance provides hope for families through education, financial support and volunteerism. They are also the first nonprofit foundation for Autism to emerge from the natural foods industry.


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